TEXTnology Writing: Web Sites

A successful Web site unfolds into a unique presentation of access-friendly information. Concise and organized writing entices a response from both the casual browser and information seeker.

Within a TEXTweb team, writers work with designers, graphic artists, and engineers to create a complete, interactive Web site.

Planning an Approach

All TEXTweb site development stems from three basic goals:

Design the optimal Web layout with graphic elements for corporate and product information.

Create templates that facilitate easy integration of information to electronic format on the Web and smooth generation of resulting HTML and graphics files.

Provide an effective method for quick and easy formatting and distribution of template information.

A TEXTweb team is ready to leverage your site to its maximum potential. Your team will work with a key assumption to drive the development of your Web design:

All levels (tiers) of presentation will unfold from a TEXTnology-created design or from your existing Web design. This will ensure consistency and instant recognition of your corporate and product names.

Meeting Your Objectives

Unlike simple page-to-page movement within a printed document, a Web design warrants a unique style definition that reflects the dynamic characteristics readily available to your audience. Your TEXTweb Team will create the optimal Web layout from which to create templates:

Design a layout in which all text and graphics are immediately recognized as integral components of your corporate Web site.

Design to accommodate internationalization issues such as character set requirements, icon recognition, and cultural expectations.

Design a balanced level (tier) structure with distinct sectioning and user-friendly access to information that is logically organized for the target audience.

Define intuitive navigation of pages defined stylistically by the type of information they present (text, graphics, images with "hotspot" links, etc.).

Create an HTML template file for use with each tier to ensure consistency and ease of maintenance.

Conform to and unfold from each tier template design.

Write text and create graphics that bridge the gap between printed and electronic forms of presentation.

Echo graphics, as appropriate. Each instance of one product may display a specific graphic and this graphic will be echoed within the applicable templates.

Link to related information. These links may be in the form of hyper-links and image-maps.

Establish keywords for use by Web search engines.

Design within the framework and limitations of the Web, considering browsers, color palettes, screen resulutions, text size, etc.

TEXTweb teams avoid browser-unique features available only to a limited set of users (unless you specify otherwise).

Delivering Results

Once a TEXTweb team develops each Web site page, electronic and printed versions of HTML files with a sample of the resulting Web display are submitted for your review and final approval. Then, team members will work with you to facilitate your site operation.